Choice Books continues to expand into more stores nationwide. Display growth in April 2013 was especially strong with a net gain of 96 displays in the month adding to the over 11,600 displays in stores across the country.
Choice Books sales to national chain accounts increased 8.6% in April 2013 compared to April 2012. Total retail sales to national chains 2013 YTD (January-April) increased .84% compared to the same period in 2012.
Choice Books (CB) values customer comments! CB receives approximately 20-25 letters and emails per month from customers who purchase books from Choice Books displays across the country. These responses confirm that Choice Books’ titles are selling and making a difference in people’s lives.
In April, Choice Books (CB) began setting displays in 127 additional stores in a major national drugstore chain in Texas. The roll-out is expected to be completed by the end of May. With the addition of these 127 stores, CB will be servicing displays in over 3,600 drugstores (chain and independent) nationwide.